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I've been using FXHome's editing/compositing software HitFilm for a few years now, and recently began having some tutorial ideas come to mind, so I figured it was time to come up with a "production entity" name of some kind, though realistically this is probably not going to be much more than a glorified hobby, as my primary line of work is in a completely different field. While drafting my first tutorial script, I wanted a clever tagline to use at the end, but couldn't think of anything right away, so I just wrote, "Until next time, clever tagline," thinking that I'd replace it later. The more I read it, though, the more I liked it as it was, so I decided that the name of my pseudo-company will be Clever Tagline.

https://www.youtube.com/watch?v=OhPOAEwoA1k

The logo treatment I created is intentionally very minimal in its approach. The lamp click I recorded myself (and will soon submit to the Freesound archives), and the focus motor sound was nabbed here:

http://www.freesound.org/people/OwlStorm/sounds/209017/

Nice man!

I really like the approach. Expression of mental via visual.